Social Ads + Content
Launch Strategy for Glow Skin
Created and launched a paid media strategy with content bundles and social creatives for Glow Skin’s new product line.
Client
GHI Fashion Retail
Service
Digital Advertising, Content Strategy
Year
2025
Location
Austin, TX
Creative Brief
Project Objectives
Glow Skin wanted to successfully launch their newest skincare line across Meta and TikTok, using both paid and organic content. Citrico developed a full-funnel campaign strategy—from creative direction to ad optimization.
Success Metrics
500% ROI on launch campaign within the first quarter.
1.8M total video views across TikTok and Instagram, with an engagement rate 3x the industry average.
Campaign content generated 25,000+ social shares, expanding reach beyond paid efforts.
Increased direct-to-consumer sales by 62% compared to the previous product launch.
Built an active online community of 15K+ followers around the Glow Skin brand within six weeks.
Client Testimonial
"Partnering with Citrico completely transformed the way we approached our product launch. From the very first strategy call, they understood our brand vision and translated it into a campaign that felt fresh, engaging, and truly authentic to our audience. The mix of social content, targeted ads, and creative storytelling didn’t just create awareness, it generated genuine excitement for Glow Skin. Within weeks, we saw record engagement, increased repeat purchases, and a loyal community forming around the brand. I can honestly say Citrico played a pivotal role in making this launch our most successful to date."
— Maya Reynolds, CEO, Glow Skin
