Brand Messaging
Messaging Refresh for Beam CRM
Repositioned Beam CRM with new messaging strategy, tone of voice, and homepage copy that increased demo signups.
Client
DEF Tech Solutions
Service
Messaging, Copywriting, Content Strategy
Year
2024
Location
Toronto, ON
Creative Brief
Project Objectives
Beam CRM had a great product—but users weren’t “getting it.” Citrico rebuilt their core messaging to clarify value, reduce bounce, and drive more interest.
Success Metrics
42% increase in inbound sales inquiries during the campaign period.
Landing pages with testimonial content saw a 65% higher conversion rate than non-testimonial pages.
Campaign videos achieved over 1.2M views and an engagement rate 2.5x higher than industry benchmarks.
Social ads featuring real customer stories delivered a 37% lower cost-per-lead compared to previous campaigns.
Strengthened brand trust and shortened the average sales cycle by 15 days.
Client Testimonial
"Citrico helped us unlock the power of our customer stories in a way we never imagined. Their team took time to understand our buyers, identify the right voices, and craft testimonial campaigns that felt real and relatable. The creative assets were polished, on-brand, and impossible to ignore — and the numbers speak for themselves. Our booking inquiries jumped significantly, and prospects came into calls already feeling confident about working with us. Citrico didn’t just give us testimonials; they gave us one of our most effective sales tools to date."
— Sophie Tan, Marketing Director, VistaHomes
