Website Design
Website & Brand Refresh for Coachly
Redesigned Coachly’s online presence with clear messaging, custom Framer site, and improved conversion flow.
Client
ABC Beauty Inc.
Service
Brand Strategy, Website Design
Year
2025
Location
San Diego, CA
Creative Brief
Project Objectives
Coachly, a fast-growing wellness coaching brand, needed a clean, scalable site that clarified their offer and generated more sign-ups. Citrico delivered a full messaging overhaul, a responsive Framer site, and a simplified user journey.
Success Metrics
Website conversion rate doubled within the first month post-launch.
Organic traffic increased by 130% thanks to SEO-optimized content and improved site structure.
Average user time on site increased by 2.4 minutes, indicating stronger engagement.
Lead generation forms saw a 2.5x boost in submissions from qualified prospects.
Bounce rate reduced by 40%, showing improved customer journey flow and relevance.
Client Testimonial
"We came to Citrico with a website that no longer reflected who we were as a brand, and they completely overhauled our digital presence. They didn’t just make it look modern, they rethought the entire customer journey, optimized every touchpoint, and crafted messaging that speaks directly to our audience. The result? A beautiful, conversion-focused site that doubled our lead generation within the first month. More importantly, we finally have a brand identity we’re proud to share with the world. Citrico didn’t just deliver a website, they delivered a growth engine."
— Daniel Harper, Founder, Coachly
